A brand does not become real when the logo is approved. It becomes real the first time people stand in front of it. For Matgarak — the group's own e-commerce venture — that night was an open-air watch party in Cairo, and our job was every part of it.
This was not a stand at someone else's event. We handled the brand on the ground and the experience around it, so the first impression matched the identity we had built on screen.
A full venue, a crowd that stayed through the night, and a library of photography and video that carried the campaign long after the screens were packed away. Matgarak went from a name to a brand people had actually experienced.
What we delivered
- Brand identity applied across screens, flags and signage
- Branded merchandise for the team and guests
- Stage and screen content, including live interactive games
- Event photography and video for the campaign that followed
